For small and medium-sized businesses (SMBs), communicating with customers on their preferred channel is no longer optional-it is a necessity. With WhatsApp open rates consistently surpassing email, businesses are rushing to adopt the platform. However, many find themselves stuck between two bad options: unreliable manual messaging or expensive enterprise APIs that eat into their margins.
To solve this gap, Zautic has officially launched a new SaaS platform designed to make professional WhatsApp marketing accessible to everyone. The platform combines a “no-code” dashboard for marketers with a robust API for developers.
Zautic differentiates itself by offering a “set it and forget it” cloud-based architecture. Unlike legacy tools that require a phone to be constantly connected or desktop software that needs to be running 24/7, Zautic operates entirely in the cloud. This allows business owners to schedule campaigns, manage auto-replies, and handle customer support inquiries without keeping their physical devices active.
“We noticed that most WhatsApp tools were either too technical for the average business owner or too expensive for startups,” says Amit Bhatnagar, Founder of Zautic. “We built the platform to be the middle ground. It is powerful enough for developers but simple enough for a marketing manager to set up a campaign in five minutes.”
Key Features Driving Adoption: The platform is seeing rapid adoption among e-commerce stores, coaching institutes, and service providers who need to automate repetitive tasks. Key capabilities include:
- Bulk Campaign Scheduling: Users can upload contact lists and schedule messages for optimal delivery times, ensuring higher engagement.
- Chatbot & Auto-Reply Rules: The system can handle common queries automatically, acting as a first line of defense for customer support teams.
- Multi-Account Management: Agencies can manage WhatsApp marketing for multiple clients from a single dashboard.
- Rich Media Support: Businesses can send images, videos, and PDFs, which is crucial for sending invoices or product catalogs.
The Shift to Conversational Commerce As the digital landscape shifts away from generic ads and toward direct conversations, tools like Zautic are becoming essential infrastructure. By automating the initial touchpoints, companies can reduce their support costs while simultaneously increasing conversion rates.
The platform is currently live and accepting new users who want to streamline their customer communication.
About Zautic
Zautic is a premier WhatsApp automation software developed by Affluent IT Services, a technology company based in Ujjain, India. Founded by Amit Bhatnagar, the company specializes in building scalable SaaS solutions for the modern web. Zautic aims to empower businesses with affordable, reliable, and user-friendly tools to automate customer support and drive sales.
For more information or to start a fre.e tria.l, visit https://zautic.com.