As temperatures rise and heating system sales cool off, UK-based RadiatorOutlet—a leading supplier of radiators and heating solutions—is making a timely shift, placing the spotlight on its premium bathrooms and bathware as demand spikes for summer renovation projects.
With fewer homeowners seeking underfloor heating or radiator replacements during warmer months, RadiatorOutlet is promoting bathroom upgrades as a high-ROI improvement that aligns with seasonal trends and market timing. According to UK property experts, a newly renovated bathroom can add up to 5% to the value of a home—making it one of the most profitable areas to invest in.
“Summer is when many homeowners prepare their property for listing, letting, or just long-overdue improvements,” said a RadiatorOutlet spokesperson. “Modern bathrooms not only enhance comfort and style, but they also offer strong resale value. It’s the perfect project for the months when heating is off the radar.”
This pivot comes as ‘wellness at home’ trends continue to rise. British consumers are increasingly embracing luxury features like walk-in showers, freestanding tubs, mood lighting, and wall-hung vanities—once reserved for hotels or spas, now a growing staple in home renovations.
RadiatorOutlet’s summer promotions include curated packages for both contemporary and classic bathrooms, available with expedited delivery across the UK. Their expert design advisors are also on hand to help customers plan their ideal upgrade, with an emphasis on maximizing space, flow, and comfort—particularly in urban homes where bathroom layouts can be challenging.
Homeowners can also browse their dedicated collection of Freestanding Baths, which combine timeless style with modern practicality and are designed to become a striking centerpiece in any new bathroom project.
“This is about helping customers see beyond seasonal limitations,” the spokesperson added. “We’re known for heating, but our bathroom lines have grown dramatically in popularity. Summer is the time to lean into that shift.”
The business encourages homeowners and landlords alike to consider bathroom upgrades as a strategic step—especially ahead of the autumn housing rush.