“When you’ve built systems that move money, moving goods isn’t that different,” Abdulazeez Baruwa says with calm certainty. “It’s still about trust, timing, and visibility.”
Now working with Amazon’s Middle Mile Products and Tech division, Abdulazeez Baruwa’s world revolves around optimization at scale. He leads the launch of a first-of-its-kind automated reusables management system, a technology quietly changing how goods circulate across the U.S. and Europe. The rollout, which cut operational costs by nearly half, wasn’t just a win in numbers; it proved that better design could mean less waste and more efficiency in the heart of global logistics.
Across four U.S. regions, he built and tested deployment strategies grounded in data. “A/B testing sounds simple,” he says, “but when you’re running it on an international logistics network, every tweak affects millions of packages.” Those experiments led to smarter automation, leaner costs, and stronger systems that could flex under pressure, saving tens of millions in annual operations.
With the project’s expansion to Europe, Abdulazeez Baruwa guides the process of integrating regional nuances and local systems by turning what could have been friction into precision. “Scaling isn’t just technical,” he explains. “It’s cultural. You can’t just copy-paste what works in Seattle into Spain or Germany. You listen, adapt, and make the system fit the people,” Abdulazeez Baruwa emphasizes.
A point of reflection for Abdulazeez Baruwa is the discipline that working in the financial sector instilled, one that continues to ripple through his work in logistics. “Finance trains your eye to see risk before it shows up,” he says. “That same instinct now helps me build systems that stay efficient even when things shift suddenly.” He sees no divide between the two industries. The analytical rigor that once shaped loan portfolios now strengthens supply chains; the precision of financial modeling now powers real-world movement.
For Abdulazeez Baruwa, the journey from banking halls in Lagos to logistics labs in Europe isn’t about reinvention. It’s continuity, he notes, applying the same logic of precision, efficiency, and user empathy to a different kind of system. The tools have changed, but the goal hasn’t: design things that work, and make them work better every day.