Cannes, France – May 2025 –Thai films, series, and related creative services have drawn strong international interest at this year’s Marché du Film, the official industry market held alongside the Cannes Film Festival. In just the first three days, Thai companies have secured deals with an estimated value of more than 227 million Baht.
The figures were announced by Ms.Sunanta Kangvalkulkij, Director-General of the Department of International Trade Promotion (DITP), which is overseeing Thailand’s participation at the event. Under the Thailand Pavilion, the DITP is showcasing a wide range of Thai content and services to international buyers. Business-matching sessions arranged by the department have resulted in 183 meetings between Thai companies and global industry players—demonstrating growing demand for Thai films and digital content.
Horror continues to be one of Thailand’s most internationally recognized genres. Landmark titles such as Nang Nak, Shutter, and Pee Mak helped establish Thailand’s global reputation for atmospheric and distinctive horror, laying the foundation for continued interest in the genre. More recent successes like The Medium and Tee Yod (The Death Whisperer) have built on that legacy, with buyers actively seeking Thai horror for both theatrical and streaming release.
Highlights from the event include:
- First-time negotiations between Thai companies and buyers from Côte d’Ivoire (Ivory Coast), with interest in acquiring distribution rights across sub-Saharan Africa.
- A landmark deal by M Distribution Co., Ltd. to release Tee Yod 3 (The Death Whisperer 3) in Mongolian cinemas—making it the first Thai film to secure theatrical distribution in the country.
Thailand’s participation in Marché du Film reflects the growing international recognition of its creative industries. To generate real opportunities for global sales and collaboration, the DITP is working to extend the reach and long-term success of Thai content worldwide.
