Joel Terelle Robinson, known as Jsoule Tyrell, serves as the Vice Executive Officer of SOUTHCAMP RECORDS. Born on June 28, 1984, in Memphis, TN, Joel’s passion for music has been a driving force throughout his life. With SOUTHCAMP’S incredible stable of artists such as YUNG PRAISE, SANDRA LOVE, JEROME CHISM, MIKE CHECKK & ANGEL YANCEY, it’s virtually impossible for success to not be within arms length.
The inception of SOUTHCAMP RECORDS was inspired by two artists, Martin and Budda, who were part of “The Last Camp” based in Cleveland, OH. In 2014, CEO Joel began contemplating the establishment of his own record label, originally envisioned in collaboration with the esteemed Shea Norman. The concept, “Camp from the South,” ultimately evolved into “SOUTHCAMP RECORDS.” With Shea’s agreement, the label was born, and it continues to honor Shea Norman’s legacy. The company is officially registered as “The SOUTH CAMP ALLIANCE,” which encompasses music servicing, with SOUTHCAMP RECORDS operating as its flagship label.
Joel’s musical journey began in childhood. Growing up in a household steeped in music—his father a pastor and his mother an educator—he was encouraged to embrace his musical talents. His education, intertwined with church activities, fostered his early interest in singing. Spending significant time in a basement at his parents’ home, he honed various skills that would later define his production style. As he traveled through school, his passion for music blossomed into a commitment to creation and learning.
With two brothers and three sisters, expectations were high at home. Joel began writing songs and playing the piano by ear at the age of 11, learned the intricacies of the recording industry by 13, and started recording music at 14. By the age of 15, he was producing full albums, marking the beginning of his creative journey.
Influenced by musical legends such as John P. Kee, Fred Hammond, The Winans, and Yolanda Adams, as well as R&B and song icons like Timbaland, Missy Elliott, and Usher, the sound of SOUTHCAMP RECORDS is both distinctive and compelling. Guidance from industry executives like Dominique Mitchell, Barry Gordy, and Damon Dash has propelled Joel’s vision, positioning SOUTHCAMP RECORDS to become a leading force in the music industry and a catalyst for positive change for future generations.
SOUTHCAMP RECORDS offers a diverse range of services, including music mixing and mastering, music video production, artist collaborations, photography, and jingle creation. These offerings are designed to cultivate a unique brand emerging from Memphis.
Notable achievements for Southcamp include performances at prestigious events such as April festivals in Africa, Dreamfest, and the Apollo Theatre, as well as appearances on the iconic Beale Street alongside legendary artist Vince Johnson. Additionally, artists associated with Southcamp have opened for renowned figures like Jakalyn Carr, Tye Tribbett, and various award shows in both Christian hip-hop and secular music.
The future looks bright for SOUTHCAMP RECORDS, especially with the support of Fortune and Fame Management Group, setting the stage for an explosive 2025. Follow SOUTHCAMP RECORDS on social media to witness the rise of a remarkable music dynasty.
Contact Information:
Facebook: SOUTHCAMP RECORDS
Instagram: @southcamprecords
Email: Fortuneandfamegroup@gmail.com
Location: Memphis, Tennessee
USA