Baku, Azerbaijan – Selfbar, an innovative workplace food and beverage startup founded by entrepreneur Orkhan Seyidov, is redefining how employees access coffee, snacks, and fresh foods through its fully automated self-service cafe model. Designed for modern offices, coworking spaces, and commercial buildings, Selfbar delivers cafe-quality beverages and grab-and-go food in under one minute—without staff, queues, or traditional cafe overhead.
Selfbar represents a significant step forward in workplace automation, combining advanced hardware, intelligent software, and a user-centric design. The platform includes barista-quality self-service coffee stations and a smart automated fridge, enabling employees to access premium products around the clock with a seamless, cashier-free experience.
Inmerge Summit, Baku, 2025
A New Standard for Workplace Convenience
Selfbar addresses a persistent challenge in workplaces worldwide: employees need fast, high-quality food and beverage options, but existing solutions are either inefficient or expensive. Traditional vending machines lack quality and variety, while maintaining an in-house cafe requires substantial operational cost.
Selfbar bridges this gap through:
- One-minute total purchase time
- Premium beverages at significantly lower cost than traditional cafe
- Fresh snacks and drinks available 24/7
- A completely autonomous, staff-free model
- Zero operational burden for building owners or employers
This combination has made Selfbar a popular choice for forward-thinking workplaces aiming to enhance employee satisfaction and productivity.
Proprietary Technology and Intelligent Automation
At the core of Selfbar’s innovation is its integrated technology platform. The company’s smart fridge leverages RFID and computer-vision systems to automatically detect products as users take them. Payments are processed instantly through a frictionless, app-enabled checkout flow.
Selfbar’s coffee systems incorporate:
- Automated extraction calibration
- Ingredient-level monitoring
- Predictive maintenance and remote diagnostics
- Real-time consumption analytics for operators
This advanced automation ensures consistent product quality and makes Selfbar a low-maintenance solution for high-traffic corporate environments.
Tech Crunch Disrupt, San Francisco, 2024
Founder’s Leadership and Original Contribution
Selfbar’s success is driven by its founder, Orkhan Seyidov, who led the end-to-end development of the company’s technology, product experience, and operational infrastructure. Seyidov oversaw the research and development of the self-service cafe system, coordinated engineering teams, and created the UX framework that powers the platform’s frictionless user journey.
In addition to product leadership, Seyidov has been recognized within the region’s startup ecosystem, serving as a jury member for entrepreneurship competitions and advising emerging founders—reflecting his growing influence in technology-driven business innovation.
Selfbar’s model has been acknowledged as a notable original contribution to the field of automated retail and workplace food technology, offering a scalable solution that blends hospitality, convenience, and intelligent automation.
Rapid Adoption and Market Momentum
Since launch, Selfbar installations have gained traction across office buildings, coworking centers, and commercial facilities. Users consistently highlight Selfbar’s cafe-level coffee quality, its user-friendly interface, and the convenience of onsite food access without leaving the workplace.
Industry observers identify Selfbar as part of an accelerating global shift toward contactless, automated food and beverage services, yet few platforms deliver both high-quality specialty coffee and instant self-service as effectively as Selfbar.
Future Expansion and Vision
As demand for efficient workplace amenities grows, Selfbar is preparing for expansion into new locations and broader markets. The company’s roadmap includes:
- Additional self-service cafe modules
- Extended fresh-food offerings
- AI-driven consumption forecasting
- Entry into international office hubs
Selfbar’s long-term vision is to make fully automated cafes a standard feature of modern workplaces, offering employees fast, reliable, and high-quality food and beverage access anytime they need it.
For more information about Selfbar or to request interviews, please contact:
Seyidov Orkhan
Media Contact
Company Name: Self Tech LLC
Contact Person: Seyidov Orkhan
Country: Azerbaijan
Website: http://selfbar.az/