We are committed to providing a platform that promotes responsible and ethical publishing practices. This Publishing Policy outlines the guidelines and standards we expect our users to adhere to when using our platform for publishing content. By using our platform, you acknowledge and agree to the practices described in this policy.
We reviews all press releases before distribution to ensure that content is newsworthy, accurate and in an acceptable press release format. Attention to the following guidelines will help your press release get speedy approval and distribution on our platform.
Press releases must contain a clear, timely and newsworthy angle and be free of advertising hype, direct address and spam. Press releases should incorporate the following features/qualities:
Newsworthy Content: Common news angles include timely information about a new product or service, a business expansion or recent event, an organizational milestone like an anniversary or award or the issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline. Not everything is news. Do not try to use your press release for advertising or to post a general interest article, “open letters” and the like that lack attribution and/or news value.
Objective Tone: Press releases should be free of hype flags and direct address (i.e. “you,” “I,” “we,” etc.) unless used within a quotation from a spokesperson from a company or organization. Direct address is a flag that the content is an advertisement rather than a news release. Similarly, hype flags — exclamation points; hyperbolic product/service claims; descriptions of a product or service as AMAZING, or the use of upper case characters to create emphasis — challenge the credibility of your news announcement.
Valid Contact Info: Press releases must contain a valid media details.
Written Authorization: In certain cases, such as with network marketing companies, with the use of a stock ticker symbol, or with major corporate announcements such as (but not limited to) those related to M&A, We may require written authorization from a company executive before a press release is approved for distribution.
Standard Length: Press releases should be between 500 and 1200 words. The length of your release directly affects its distribution, and press releases that are overly short or long may have trouble being indexed in the search engines. The news Summary should also be limited to 1 or 2 sentences.
Standard Grammar and Spelling: Press releases should be free of spelling and grammatical errors. Although jargon and acronyms are good for search engine ranking, make sure to include definitions for industry jargon so the average person can understand as well.
We Do not distribute:
Advertisements: Press releases are distributed via a direct-to-consumer platform but are written in a standard press release format with a news angle — not to sell to consumers. A good press release informs the media and the general public about a newsworthy topic. If your press release reads like an advertisement, rewrite it.
Sexually Explicit Content: To ensure the integrity of our service for all, we do not accept content about sexually explicit material or products. Press releases should not contain references or links to explicitly sexual material, illegal material or profane language. Please note that all 18-and-older Web sites are considered sexually explicit.
SPAM: Avoid getting caught in content filters because of the prominence, high volume or density of words and/or phrases that are frequently found in advertisements, unwanted e-mail (SPAM) or on non-newsworthy websites. Examples of these words and phrases include girls, amazing, FREE, sex, naked, buy, “make money” and “don’t miss this opportunity”.
Blog Posts: Blog posts, general interest articles, “open letters” and the like usually lack attribution and/or news value and are not an acceptable press release format.
Opinion Pieces: News releases can be about a person or group’s opinion on a topical subject, but should not contain only opinion. Opinions not attributed to a source are flags that the content may be an advertisement or opinion column rather than a news release.
Reprints: News and feature images, articles, opinion columns, editorials or news stories from other websites or publications, especially if they are copyrighted, are not press releases.
Duplicate Content: The search engines and other targeted audiences do not want to see the same release more than once.
Intent to Harm: We do not distribute content intended to harm or exact revenge upon an individual or group. This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.
Online Gambling: We do not publish releases that promote or link to online gambling, fantasy sports and related sites.
Streaming Video Sites: We do not publish releases that promote, or provide access to, streaming video content from premium broadcast providers or television channels without the direct authorization from the original broadcast owner.
Payday or Short Term Loans: We do not publish releases that promote or link to payday or short term loan services.
Online Pharmaceuticals: We do not accept releases that promote sexual enhancement products or sexual enhancement supplements.
Stock recommendations: We do not accept releases that promote stock picks, newsletters, alerts, recommendations, advice or reviews. Publicly traded companies may still promote their own news.
Electronic cigarettes: We do not accept releases that promote the sale or use of electronic cigarettes.
Illegal Cell Phone or Tablet Unlocking: We do not publish press releases that promote products or services regarding unlocking cell phones or tablets without carrier permission.