The eyewear industry has undergone significant transformation over the years. The customer experience has been revolutionised through innovative technologies, personalised services, convenience and accessibility, customer education, and sustainable practices.
— The eyewear industry has undergone significant transformation over the years. The customer experience has been revolutionised through innovative technologies, personalised services, convenience and accessibility, customer education, and sustainable practices. Tina Patel, contact lens optician at Feel Good Contacts, says: ‘The advancements the eyewear industry has seen over the years has changed the way consumers shop for and purchase eyewear.’
One of the most exciting developments in the eyewear industry is the rise of virtual try-on tools. This technology allows customers to see how a pair of glasses or sunglasses will look on their faces before they make a purchase. It’s as simple as selecting the frames their interested in and using the webcam to align the frames to the face.
Another innovation is the use of AI-driven recommendations, which analyses a customer’s purchasing history and style preferences to recommend products. This makes the shopping experience efficient and tailored.
Eyewear retailers are also offering personalised services such as custom fittings (that consider face shape, nose bridge width, and more), style consultations, and tailored eye care advice to meet individual customer needs.
Customers can now browse a wide range of contact lenses, glasses, sunglasses, and more on their devices, from the comfort of their sofa, eliminating the need to visit a physical store.
Additionally, many retailers offer home services – customers can order multiple pairs of glasses and have them delivered to their home to try on before making a final decision. This is a popular option as you’ll be able to see how the selected frames look outside of the store and without the pressure to purchase from the salesperson.
The eyewear industry has placed emphasis on educating its customers about lens types, frame materials, and tint options. Traditionally, a customer would walk into a high-street optician and have their prescription and glasses handed to them without learning why they were given that prescription or why their selected frames are best suited to them. Shopping for prescription glasses online allows customers to choose the exact features they need to suit their lifestyle, such as blue light coatings, UV protection and hydrophobic coatings.
Today, it is much easier to access information on topics that were previously exclusive only to opticians. Encouraging customers to educate themselves on these topics will allow them to have an active role in making decisions about their eyewear and, more importantly, help customers take better care of their ocular health.
For competitive prices on contact lenses, glasses, sunglasses, eye care, and more, shop Feel Good Contacts.
About the company: Established in 2008 by qualified optometrists, UK based Feel Good Contacts is one of the leading online suppliers of discounted contact lenses, contact lens solutions, glasses, sunglasses and eye care products operating across the UK and Ireland. Rated ‘excellent’ by 60k+ Trustpilot users, Feel Good Contacts is also the only UK company to offer this discounted service via a mobile app.
Contact Info:
Name: Feel Good Contacts PR Team
Email: info@FeelGood.co
Organization: Feel Good Contact Ltd
Website: https://www.feelgoodcontacts.com/