As interest in sustainable living, zero-waste fashion, and eco-friendly crafting continues to rise, one brand has remained ahead of the curve: Darn Good Yarn. Founded by U.S. Air Force veteran Nicole Snow, this woman-led business has become a standout in the world of recycled yarn, upcycled clothing, and purpose-driven entrepreneurship.
Since launching in 2008, Darn Good Yarn has supported thousands of women artisans in India and Nepal through ethical employment, fair wages, and year-round work. The company specializes in products made from reclaimed materials, including its signature recycled silk yarn and sari wrap skirts—all created using fabric that would otherwise end up in landfills.
Now based on a small working farm in Kennebunk, Maine, Nicole Snow leads the brand with a deep commitment to sustainability, creativity, and conscious leadership. Under her guidance, the company has sold millions in sustainable goods, maintained 7-figure revenue, and diverted over 2 million pounds of textile waste from the environment.
Creative Leadership Rooted in Sustainability and Innovation
Beyond the products themselves, Darn Good Yarn is redefining what it means to be a modern, eco-friendly business. Nicole is deeply involved in reimagining the brand to highlight creativity as a form of emotional wellness and self-expression. Whether someone is knitting with sari silk yarn or styling a handmade wrap skirt, the brand encourages connection to the materials, the maker, and the process.
In addition to her role as a CEO, Nicole is a dedicated mom who incorporates sustainability into everyday life. From raising chickens to growing vegetables and exploring regenerative practices on her farm, she lives the values that Darn Good Yarn stands for. This alignment between business and lifestyle resonates strongly with today’s conscious consumers and helps differentiate the brand in a crowded marketplace.
Purpose-Driven Products That Reduce Waste and Empower Women
Looking ahead, Darn Good Yarn is expanding its community programs and educational content to reach schools, small businesses, and creatives who want to embrace a zero-waste lifestyle. With strong momentum in 2025, the brand is well-positioned to remain a leader in sustainable yarn, upcycled fashion, and mission-driven ecommerce.