This exclusive collaboration brings to life a bold new product line: life-sized, fully custom Hot Wheels car covers — giving car enthusiasts and collectors the chance to transform their actual vehicles into full-scale versions of the legendary cars from their childhood.
Turn Your Car Into a Real-Life Hot Wheels Icon
From the unmistakable silhouette of Bone Shaker to the twin-blown engines of the Rodger Dodger, and the futuristic flair of the Twin Mill, HeroCovers has recreated Hot Wheels’ most iconic designs in photo-realistic detail. Each cover captures the garage spirit of its die-cast counterpart — right down to the oversized chrome engine scoops, wild paint schemes, and aggressive stances that define Hot Wheels’ design language.
Additional fan-favorite models like Power Rocket, Sonny Spec, Mad Manga and more are also included in the lineup, with new models continuously in development. Each car cover is a rolling tribute to Hot Wheels heritage — made for fans who live fast, park proud, and want their car to stand out even when it’s standing still.
“We didn’t just want to slap a logo on a cover,” said [Cody Brdar], Co-Founder of HeroCovers. “We’ve worked closely with the Hot Wheels team to design covers that look and feel like a real-life version of the toys people grew up collecting. It’s high-performance nostalgia with a functional twist.”
Form Meets Function
Built for enthusiasts, collectors, and everyday drivers, each cover is custom-made for the owner’s specific vehicle — ensuring a flawless fit that hugs every curve. Made from durable, all-weather materials, the covers offer full protection from sun, dust, rain, and scratches while adding head-turning garage appeal.
The Hot Wheels x HeroCovers Collection is available now for all vehicle types, offering fully custom-fit covers that combine iconic Hot Wheels styling with premium protection. Every cover is made to order based on your actual car, blending real-world utility with collector-grade design.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Media Contact
Company Name: HeroCovers.com
Contact Person: Cody Brdar, CEO
Country: United States
Website: https://www.herocovers.com/