PPI focuses on analyzing application mechanisms, constraints, pain points, trade-offs, and value levers. This enables sales engineers, business development teams, and product managers to access context on:
- Application functionality
- Operational mechanics
- Key pain points
- Economic priorities
- Opportunities for product value addition
By delivering these insights from first principles, with an emphasis on identifying and addressing pain points, PPI supports commercial teams in understanding unfamiliar applications more efficiently than traditional research methods.
In technical B2B sales, where industrial applications are complex and markets are expanding – for example through supply chain shifts and from U.S. remanufacturing initiatives – traditional CRM data often lacks depth at customer application and engineering level. PPI aims to address this by providing a structured approach to pain point analysis, helping teams identify customer constraints early and enabling a faster entry into new applications.
“Technical sales require a clear view of customer pain points to inform strategies,” said Stephan S., Founder of GrowthBeaver, who has over 15 years of experience in technical sales within high-tech industries. “PPI offers a method to gather these insights systematically, supporting teams in new market entries.”
GrowthBeaver is currently accepting waitlist signups for early access to the platform. Professionals interested in PPI for technical sales can register at growthbeaver.com for launch updates.
About GrowthBeaver
GrowthBeaver provides tools for B2B sales professionals, focusing on application insights, pain points, regulations, and trade-offs to aid in creating targeted content and strategies for market entry and product development. Founded by Stephan S., it is a SaaS solution for manufacturers of industrial components and subassemblies.
For more information, visit https://growthbeaver.com or contact stephan@growthbeaver.com.
Media Contact
Company Name: Growthbeaver.com
Contact Person: Stephan S.
Country: Switzerland
Website: http://Growthbeaver.com