Many entrepreneurs often mistake complexity for sophistication, but Georg Meyer is quietly helping businesses rediscover the power of simplicity. With a background that bridges software engineering, psychology, and decision sciences, Meyer has become a trusted thought partner to companies across industries—from healthcare and finance to retail and manufacturing.
Rather than applying a one-size-fits-all method, Meyer draws inspiration from both scientific principles and practical curiosity. “I spend a lot of time observing how things work inside a business,” he explains. “Then I think very hard about what’s possible—and what’s unnecessary. Finally, I build simple prototypes we can test and refine.”
His approach is influenced by Nobel Prize-winning physicist Richard Feynman’s problem-solving method, as well as the early 20th-century classic Obvious Adams, which champions common sense in business decisions. “A lot of the best improvements aren’t flashy—they’re practical, fast to implement, and make people’s lives easier,” Meyer says. “I focus on the things that work in the real world, not just what looks good on a slide.”
That mindset fuels one of his core beliefs: less is more. “We assume doing more creates more value,” he says. “But I often see people buried in tasks that don’t serve the customer or the company—reentering data, creating reports no one reads. That kind of busyness wears people out and doesn’t move the needle.” By helping clients cut the noise and focus on what truly matters, Meyer frees up not just time but creative energy.
His career path has been anything but linear. Starting as a software developer during the rise of the commercial internet, Meyer built everything from auction platforms to warehouse management systems—often before off-the-shelf options even existed. The experience taught him to keep things simple and user-friendly, not out of theory, but necessity. “If something broke, users called me directly,” he laughs. “I learned fast that good design reduces friction—for everyone.”
That practical foundation led him to explore other disciplines. A curiosity about human behavior brought him to psychology, and eventually to information and decision sciences—a field that blends technology, economics, and how people make choices. “The more I learned, the more I saw patterns that connect everything—from software to organizational design,” he says.
It’s no surprise, then, that Meyer finds inspiration in fractals. His creative side project—generating intricate, colorful fractal art—mirrors the way he thinks: start with something simple, and build complexity with intention. “Fractals are built from a basic shape and a few rules,” he explains. “The result can look incredibly complex, but it’s still grounded in something elegant and repeatable. I try to design business solutions the same way.”
One of Meyer’s most defining traits is his contrarian lens. He believes that real innovation doesn’t come from mimicking competitors or following trends—it comes from questioning assumptions. “Everyone’s chasing the same shiny objects. Right now, if you’re not talking about AI, people think you’re behind,” he says. “But doing what everyone else is doing won’t help you stand out. Sometimes, the best thing I can do is offer a different perspective—not to be difficult, but to sharpen the company’s own thinking.”
Meyer likens his role to that of a well-designed vaccine: a small, strategic disruption that strengthens the system. “A good consultant irritates a business in a productive way—just enough to make it stronger,” he says.