Los Angeles Platform Releases Data-Driven Storefront Based on Host and Guest Preferences
Los Angeles, CA – December 19, 2025 – From Where has released a holiday product collection curated from performance data across its network of over 200 short-term rental storefronts. The collection features kitchen equipment, home essentials, and lifestyle products that have demonstrated strong engagement from both property hosts and their guests throughout 2025.
Unlike traditional holiday gift guides built on editorial selection, From Where’s collection reflects actual purchasing patterns and product performance in rental environments. The featured items represent products that hosts have integrated into their properties and that guests have shown interest in purchasing for their own homes.
The release targets two distinct buyer segments: short-term rental hosts seeking property upgrades during the slower winter season, and consumers looking for tested products they’ve experienced during stays. Many featured brands are currently offering year-end discounts of 20% or more, creating favorable purchasing conditions for both audiences.
“The products in this collection aren’t aspirational recommendations, they’re items proven in real rental properties,” said Nisha Franklin, co-founder of From Where. “Hosts can invest with confidence knowing these products have performed well for other properties, and guests can purchase items they’ve actually experienced rather than relying on product descriptions alone.”
Collection Categories Address Rental Property Needs
The holiday storefront organizes products into three primary categories:
Kitchen Equipment: High-performance espresso machines and coffee makers address guest expectations for quality morning routines. Coordinated cookware sets provide visual appeal for listing photography while delivering consistent performance under frequent use.
Home Essentials: Decor items and functional accessories selected for durability in high-turnover environments while maintaining design appeal.
Lifestyle Products: Items spanning multiple price points suitable for traditional host gifts or personal purchases.
The categorical structure allows hosts to identify products relevant to their property type and target demographic, while consumers can navigate based on room type or specific product needs.
Business Model Creates Multiple Revenue Streams
From Where’s platform generates commission revenue for hosts when guests purchase products through property-specific storefronts. The model aligns incentives: products that enhance guest satisfaction can improve review scores and booking rates while simultaneously creating passive income through product sales.
The platform builds custom storefronts at no cost to hosts, curating products from existing property listing photos. Hosts receive unique QR codes and URLs to share with guests through welcome materials, checkout instructions, and social media channels. From Where handles storefront creation, product sourcing, and transaction processing.
Strategic Timing for Property Investment
The holiday collection release coincides with the winter period when many short-term rental operators conduct property assessments and plan upgrades for peak booking seasons. Current retail sales provide cost-effective timing for hosts preparing properties for spring and summer 2026.
The collection builds on From Where’s recent expansion into Designer Storefronts, which enable interior design professionals to feature their portfolio projects and earn commission on products from those designs. The combined platform connects hosts, designers, brands, and consumers in a marketplace where design functions as revenue strategy.
Availability and Platform Access
The holiday collection is available at fromwhere.com/collections/holiday-storefront. Visitors can browse products, view items in context within actual properties, and complete purchases directly through the platform.
Short-term rental hosts and boutique hotel operators interested in creating their own storefronts can register at fromwhere.com. The platform currently operates across the United States with expansion into additional markets planned for 2026.
From Where’s model addresses the growing intersection of experiential hospitality and context-based commerce, where consumers make purchasing decisions based on product discovery during travel experiences rather than traditional online shopping.
About From Where
From Where is a Los Angeles-based platform co-founded by Nisha and David Franklin that transforms short-term rentals and boutique hotels into shoppable experiences. The company builds custom storefronts for property hosts and interior designers, enabling commission-based revenue from products guests discover during their stays. For more information, visit fromwhere.com.
Media Contact
Heather Hook
KeyCrew Media
Heather@KeyCrew.co