New York, NY – First launched in November 2023, TikTok’s one-stop influencer agency management platform has quickly grown into a cornerstone of the global creator commerce ecosystem. Designed to support influencer agencies in scaling their businesses across multiple markets, the platform was spearheaded by Senior Product Manager Qi Shen and represents a milestone in TikTok Shop’s international expansion strategy. It enables streamlined onboarding, operational transparency, and high-volume creator-brand collaborations across the United States, Europe (UK, Germany, France, Italy, Spain), Mexico, Brazil, Japan, and Southeast Asia.
Accessible via the official site: https://partner.tiktokshop.com, the platform simplifies and supercharges agency onboarding, creator engagement, and brand cooperation.
Photo Courtesy: Danielle Zhang, location: Los Angeles
One-Click Onboarding Across Multiple Countries
The first core feature enables influencer agencies to register across multiple countries using a unified application. By integrating both automated and manual review flows, the platform ensures compliant, large-scale onboarding for new markets.
Since its launch, the system has accelerated growth in key markets. In the U.S. alone, nearly 1,000 active agencies are currently onboarded, supporting over 30,000 brands daily and more than 200,000 creators. The platform generates nearly $2 million in daily GMV in the U.S., contributing to a global daily GMV of approximately $5 million.
“Our goal was to empower influencer agencies to scale globally without compromising on compliance, speed, or data visibility,” said Qi Shen, who led the platform’s 0-to-1 design and rollout. “Each country has its own market rules, but our system offers a unified, intelligent entry point for global growth.”
Verified Public Profiles to Boost Agency Visibility
Once registered, agencies receive a verified public-facing profile page, showcasing their performance and influence. Each profile includes:
- Agency description, official website
- Last 30 days of transactions, video views, and publishing activity
- Top-performing creator videos and brand collaborations
- A shareable link for distribution across external platforms
These profiles have significantly increased agencies’ visibility among creators and brands alike, while building trust within the TikTok ecosystem. As of today, over 100,000 U.S.-based creators have signed contracts through agency outreach powered by the platform.
Agencies with live streaming bases — notably three in Los Angeles — receive dedicated promotional pages, some of which now exceed 10,000 daily views.
Connecting Brands and Creators Through Agencies
The third major innovation lies in facilitating collaboration between brands and creators through agency matchmaking.
- Brands can explore top-ranked agencies, evaluate key metrics (e.g., 30-day GMV, content output, product categories), and initiate contact via phone or email.
- Agencies curate product selections from brands and intelligently match them with suitable creators.
- A fully integrated reporting system helps brands analyze performance and optimize future campaigns.
In the U.S. market, creators affiliated with agencies are now delivering over 150,000 products per day, collaborating with more than 30,000 merchants. Globally, these numbers exceed 1 million products and 200,000 merchants daily.
“This system creates a full-cycle commerce pipeline — from agency discovery and product selection to creator content creation and sales conversion,” said Shen. “It has been especially impactful for mid-sized brands and DTC startups, some of which have seen a 10x increase in GMV.”
A Global Product with Local Intelligence
Developed with scalability, compliance, and user experience at its core, this platform is a critical part of TikTok Shop’s strategy to unify global commerce tools and unlock new economic opportunities for creators and businesses alike. Qi Shen and her team continue to iterate on the system, with upcoming updates focused on deeper analytics, AI-powered matchmaking, and localized content tools.
About TikTok
TikTok is the leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. With a global community of over one billion users, TikTok has become a cultural force that redefines how people discover trends, express themselves, and build brands. Through TikTok Shop and commerce innovation, the platform is also reshaping how creators and businesses connect, collaborate, and grow.
Contact Information
Eileen Han
Company: ICAA
Email: icaapress@gmail.com
Website: https://www.icaassociation.com/
Country: United States