Retail behaviour is shifting fast in Q4. Following the meme-coin frenzy of earlier cycles, data from trading volumes and on-chain signals indicate that retail flows are shifting toward projects with real utility.
Tokens that solve payment, scaling or developer problems are now being labeled the best crypto to invest in by many retail traders. Two clear beneficiaries are Sui (SUI), an app-centric Layer-1 and Remittix (RTX), a PayFi project focused on cross-border payments.
Memecoin Fatigue: What the Data Says
Meme coins are losing attention quickly, and the social and volume metrics tell the story. Many headline meme coins have seen a decline in 7-day volume and weaker social engagement compared to their summer peaks. That matters because memecoins live off repeated retail FOMO. When that dries up, so does price momentum.
Additionally, recent data indicates that meme coin mindshare has declined by a staggering 90% since 2024. This shows the decline in Investors’ interest. Even search trends support this thesis.
Google Trends data shows that global search intent for meme coins fell to a low of 7 in October. This is a steep fall from January highs of 100. These data show the baseline appetite for them has softened as attention shifts toward utility tokens like Sui and Remittix.
Utility Tokens Gain Ground: Sui Case Study
Sui’s appeal to retail is practical. It’s built around the Move language and optimized for low-latency, cheap microtransactions. Sui has attracted developers launching consumer dApps and GameFi experiences.
Source: CoinGecko
On-chain activity and new app deployments have ticked up, and Sui’s UX focus makes it easy for retail users to interact with real products rather than speculative tokens. That combination is what retail traders now look for when selecting the best crypto to invest in. They look for projects with visible, daily use.
For some retail players, Sui checks both boxes. It has an active developer pipeline and product launches that can drive adoption beyond pure token speculation. SUI currently trades at $2.33.
Why Remittix Fits the New Retail Playbook
Remittix is meeting the exact demand that retail is chasing: a real payments utility and visible user flows. It’s not built on hype or empty promises. It has launched the Remittix beta wallet, which enables early users to convert crypto into fiat with real-time FX quotes and instant settlement.
That clarity appeals to retail traders who now prefer tangible utility over meme narratives. Remittix features
- crypto-to-fiat transfers to 30+ countries
- Support for 40+ cryptocurrencies
- Flat fees with no FX markups
These features map directly to everyday payment needs. Investors are already showing support through private funding, which has raised over $27.77 million to date. You can currently buy Remittix for $0.1166.
Confirmed exchange listings plus viral referral campaigns accelerate discoverability. This places it on the list of the best crypto to invest in right now.
Discover the future of PayFi with Remittix by checking out their project here:
Website: https://remittix.io/
Socials: https://linktr.ee/remittix
$250,000 Giveaway: https://gleam.io/competitions/nz84L-250000-remittix-giveaway
Disclaimer:
This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments carry risk, including total loss of capital. Readers should conduct independent research and consult licensed advisors before making any financial decisions.
All market analysis and token data are for informational purposes only and do not constitute financial advice. Readers should conduct independent research and consult licensed advisors before investing.
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