In the world of business today, corporate videos have become a powerful way to communicate a brand message, promote a product or service, and engage entertainers. Whether you are launching a new product, clarifying an intricate process, or improving employee morale, a professionally produced corporate video can be a game-changer. However, creating a high quality corporate video is no small task. It takes planning, knowledge, and expert execution, as well as a clear understanding of the video production process.
Making a corporate video can be multifaceted. You often work through many different stages from the conception of the video to the completion of the project. Each video project offers different challenges and opportunities. In this article, we will break down the video production process , the different timelines or budgets you may encounter, and tips to make your endeavor smooth. Whether you have engaged a video production studio or are looking for video production services near me, the information contained here will help you understand these concepts and keep your project on track for success.
1. Understand Video Production Process
Most corporate video productions follow a workflow for video production that is orderly, clear, and consistent, and makes good use of project resources, most common corporate video productions follow this video production process:
a. Pre-Production
Pre-production is the basis of any successful video project. This stage consists of doing much of the planing to define what the video is intended to accomplish, the intended audience and the scope. Specific activities would include:
Concept Development: Clearly state what you are trying to do with the video. What are your plans – educate, entertain, inform, persuade?
Scriptwriting: Write a script. It should stay aligned with your objectives. A solid script will help convey your message.
Storyboarding: Create a visual image of how you want each scene to look. This should help you plan the shots and transitions, as well as the story pacing.
Casting and Crew Selection: Select actors, models or spokesperson(s) (if needed) and a capable production team.
Location Selection: Consider whether to record your video in a studio or location. Studios provide you with more control over the lighting and sound, while location has the potential to lend credibility to your video.
b. Production
Once the preproduction stage is completed it is time to produce. The production phase is the act of shooting or recording the baby! The production phase entails:
Shooting Schedule: Strategic planning of your shooting days based on crew, logistics, and on-location weather conditions (especially if you are shooting outdoors).
Equipment: Prepare cameras, lighting kits, microphones, etc. At this point you just want to make sure that the professionals have all the necessary equipment to produce high-quality content.
Direction (On-Set): The director’s role is to direct the project creatively in order for every shot to under the stipulations of the shot sheet and script.
Audio: The importance of audio-following video is difficult to describe and altogether ignored. High quality audio is just as important than your video. Good microphones for good quality audio should be purchased, along with sound-proofing.
c. Post-Production
Post-production is where the magic happens. The post-production phase is where raw footage is edited into the final video. The following is a list of the most important steps in post-production:
Editing: You will now bring together the newly recorded video clips and edit all of the scenes. You will also remove any clips that do not progress the narrative and add transitions or fades for a smoother narrative.
Color Grading: Each video clip can now be edited for color and contrast to enhance visual stimulation for the audience as well as create mood in the video.
Sound Design: Background music, sound effects, and voiceovers are now added for auditory stimulation.
Visual Effects (VFX): Graphics, animation, or other visual effects can now be added to heighten the storytelling.
Final Delivery: The video can now be exported in the desired file formats, i.e., HD 1080p, 4K, various social media sizes, etc., and delivered to the client.
d. Distribution and Promotion
Once the video is finished, it is time for distribution where the real fun begins. Here are some suggestions on distribution strategies:
Platform-Specific Optimization: Make sure to include links to the video on relevant platforms (e.g. YouTube, LinkedIn, your company website) to optimize it for discovery.
Search Engine Optimization (SEO) and Metadata: Ensure you optimize videos with appropriate keywords, descriptions, transcripts, and tags to increase discoverability and availability in search engines.
Social Media Campaigns: Use social media to drive traffic, awareness, and engagement with the video.
Analytics: Track views, shares, conversions, etc. to see how the video had an impact on your sales and consumer behavior.
2. Timeline for Corporate Video Production
There are several factors that contribute to the timeline of a corporate video. The complexity, budget, and size will all determine how long it will take to produce a corporate video. A general timeline for the various stages may look like this:
Pre-Production: 1-3 weeks
Conceptualize, write, storyboard, cast, location scout.
Production: 1-5 days
Shooting schedules could vary depending on the number of scenes, location, and size of crew.
Post-Production: 2-6 weeks
Editing, colour grading, sound design, VFX, and final delivery.
Distribution and Promotion: ongoing
Launch campaigns/sponsors, social media pushes, and analysing statistics for continuance after release.
For example, a simple explainer video might be completed in a timeline of 2-3 weeks for total production, while a detailed product launch video could take as long as 8-10 weeks.
3. Corporate Video Budget Considerations
Planning and detail are essential to a successful budget for a corporate video. There are many factors that can greatly influence your budget.
- Scope and Complexity. Simple explainer videos will be less expensive compared to productions with live-action, green screen, or 3D animation.
- Crew Size. Expenses will increase with a larger crew (director, cinematographer, editor, etc.).
- Equipment. Cameras or lighting rigs can be upwards of 25-30% of the cost, plus appealing software tools typically come at a premium.
- Where you shoot. A studio shoot will typically be less expensive than on location where you are likely to add costs for permits, travel, & accommodations.
- Duration. Resources and time will increase as the length of the video increases.
For a rough estimate, a basic corporate video might be somewhere around $5,000-$15,000, and budget video could start at $50,000 or more. Using a reputable video production services company will help you strike that balance between quality and budget.
To receive a detailed and transparent quote for your project or video needs, you should contact professionals like the ones at Kasaradesign – the agency serves corporate clients and produces outstanding corporate videos that make an impact.
4. Corporate Video Best Practices
Follow these best practices to create corporate videos that upend expectations and achieve goals.
a. Clearly define the goal.
Before beginning a project, always have one goal in mind. Do you want to educate customers, increase sales, or create brand awareness? Clearly identifying your goal will fully guide every decision made in the production process.
b. Be brief.
People’s attention spans (especially online) are short. Don’t throw breadth to the wind, but it is better to be brief. Remember that most corporate videos are between 1-3 minutes long, and they are only as long as they should be, according to your core message. Deliver quickly and efficiently.
c. Use quality visuals.
If you don’t visually look credible, your message will not be credible. Consider investing in equipment that creates a nice, polished video while using a hostess that has great quality.
d. Use a story.
People are wired for stories. You need to get into your audience’s heads and emotions; stories are often the best way to vividly and vividly illustrate a ‘message.’ Whether it uses humor, dramatic action, or inspiration, stories will be more memorable.
e. Target Multiple Platforms
Be sure to adapt your video for multiple platforms: desktop, mobile, and social media. Each of these platforms could require different aspect ratios, resolutions, or styles of editing.
f. Test and Iterate
Once you have a finished version of your video, it’s always a good idea to get feedback from a small sample of your target audience. This process will gather valuable insights from objective consumers, while also ensuring your materials are resonating with your target audience.
g. Use Analytics
Once you release the video, use analytics reports to monitor the performance of your video. This will include metrics such as views on the video platform you posted it to, views on your website, and bounce rates. It can also include engagement metrics, and conversion rates. Video analytics will help you understand what audience types you engaged with, what types of videos worked, and the overall success in a future campaign design.
For even more advice and examples of how to create a successful corporate video, check out our complete video production guide.
5. Selecting the Right Video Production Company
Not all video production companies are equal. If you are looking to choose a partner for your corporate video, here are the things to think about in selecting a video production company:
Portfolio: You want to see their past work and ensure they have experience in your industry and style of video.
Communication: Your video production partner should keep you in the loop; you want your partner to do anything to solicit your feedback.
Price: Stay away from agencies that quote prices without including a detailed breakdown of all costs and differences in costs.
Completion Time: Make sure they can get the work done for you in a reasonable time frame and not compromise the quality of production or editing.
If you want more information in your search for video production services near me , consider contacting local video production firms such as Kasaradesign , which provides a unique style of creativity and professionalism you are looking for in your video production.
Conclusion
The process of creating a corporate video is a complex endeavor that requires a significant amount of detail, creativity, and forethought. If you know the video production process, manage timelines properly, and follow best practices, you can create an effective video that is engaging as well as impactful. Whether you are a startup looking to establish your brand, or an older company wanting to update your messaging, professional video production is a worthwhile investment. With an effective approach and the right partnerships, your corporate video can be an effective marketing tool.