At first, CDN pricing seems overly simple – they charge for data transfers and caching – a no-brainer, right? In reality, it is much more complicated. Providers create rates based on the mix of their infrastructure costs, data center placements, bandwidth agreements, and other such terms, along with levels of customer service.
The crucial factor, in this case, will be what you’re really paying for and getting value for your money.
Geographical distribution proves to be one of the larger contributors to pricing. Content delivery to North America or Europe is generally cheaper than serving users in regions like Africa or South America. The reason is network infrastructure is mostly built out in some areas, thus providing CDN service cheaply. However, reaching users in remote areas requires further investment in local caching servers and ISP partnerships, which gets pushed down to the customer.
Another important aspect contributing to CDN pricing is how much data goes through the network. Some providers base their charges on bandwidth usage: the more data you send, the higher the cost. Others charge for requests, meaning that an ad-heavy news site may pay more than someone with just a few large files.
Caching efficiency comes into play here too. A well-optimized CDN configuration will keep commonly accessed content nearest to users, reducing the frequency of expensive origin fetches.
Other providers include origin shielding – they will minimize calls to your primary server to save you in costs. However, not all of them include this in the base price – some charge a premium for it. But what risks being an affordable plan gradually turns into a more expensive commitment.
Features, support, and true cost very often remain obscure. If your site goes down because of an issue or mistake with the CDN, what is the response time? The enterprise-grade CDNs usually offer 24/7 support with dedicated engineers, while cheaper options may leave you hanging for some time.
In such cases, where uptime matters for businesses, it will be a massive faux pas to compromise support.
How do I make a right choice? The best way to go about it is to analyze your real needs; look at your audience location, expected traffic volume, and how much performance actually matters to your business.
It also makes sense to test out other services: there are, for instance, Hostiserver that offers fantastic pricing structures coupled with nice performance optimization making them a very attractive possibility for such kinds of businesses that look for both affordability and reliability.