Arizona, Ohio, Pennsylvania, Tennessee and Michigan gain a stronger market-planning focus as BillboardMax expands inventory visibility, campaign quote tools and nationwide DOOH access.
September 1, 2026 — BillboardMax has expanded its digital billboard planning experience across five strategic U.S. markets — Arizona, Ohio, Pennsylvania, Tennessee and Michigan — as part of a broader update designed to give advertisers more visibility into billboard locations, market context, pricing, reach and campaign scale before launch.
The update moves BillboardMax further from a traditional billboard search process toward a planning-first Digital Out-of-Home workflow.
Advertisers can explore available inventory, review map-based billboard locations, evaluate markets and build a campaign quote around geography, budget, timing and selected inventory before requesting a contract or consultation.
The five markets are part of BillboardMax’s strategic U.S. growth focus:
Arizona digital billboard advertising includes planning opportunities around Phoenix, Scottsdale, Mesa and Tucson.
Ohio digital billboard advertising includes Cleveland, Columbus, Cincinnati, Dayton and Akron.
Pennsylvania digital billboard advertising includes Philadelphia, Pittsburgh, Allentown and Harrisburg.
Tennessee digital billboard advertising includes Nashville, Memphis, Knoxville and Chattanooga.
Michigan digital billboard advertising includes Detroit, Grand Rapids, Lansing and Ann Arbor.
From Billboard Search to Market Planning
The product update reflects a larger change in how BillboardMax approaches digital billboard buying.
Advertisers can now plan by ZIP code, city, state, radius, highway corridor, coverage zone, selected point, custom market area or individual billboard location.
Instead of starting only with a specific billboard unit, advertisers can begin with the market or coverage area that matters to the campaign and then evaluate the available inventory within that geography.
The BillboardMax planning workflow connects the major stages of a DOOH campaign:
Search → Explore Inventory → Build Quote → Adjust Plan → Review Pricing & Reach → Request Contract or Consultation → Launch Managed Campaign → Track Delivery
As a campaign plan changes, advertisers can review planning-level pricing, impressions, reach, exposure, screen allocation and media-plan projections.
Billboard inventory can also be explored without creating an account. Deeper pricing, campaign quote and media-plan views may require basic business contact information.
This gives advertisers more information earlier in the buying process and reduces the need to request a manual sales quote simply to understand whether a market, budget or campaign structure makes sense.
Expanded Nationwide Digital Billboard Access
The five-state focus comes as BillboardMax continues to expand its nationwide DOOH footprint.
BillboardMax provides access to 13,600+ digital screens across all 50 states and works with 1,200+ active advertisers, with stronger inventory density across major highway, commuter and urban markets.
Coverage has also expanded through additional media-owner and vendor integrations.
Those integrations have improved inventory availability visibility and made campaign planning more predictable across supported inventory. Some supported inventory can provide near-live availability, while other selected locations are reviewed and confirmed by the BillboardMax team before launch.
Availability depth can still vary by market, vendor and inventory source.
The result is a broader planning environment in which advertisers can evaluate more markets and more inventory through one managed workflow rather than coordinating separately with multiple billboard vendors.
More Visibility Before Launch
One of the central changes in the updated BillboardMax experience is campaign quote visibility.
Advertisers can build and adjust a campaign quote directly through the planning process as they refine geography, inventory, budget, timing and campaign variables.
The goal is not to turn premium highway billboard advertising into a simple self-checkout transaction.
BillboardMax combines self-guided planning with managed campaign execution, including inventory review, vendor coordination, creative preparation, campaign setup, approvals and launch support.
After launch, active clients can also access online campaign tracking with billboard-level and play-level delivery visibility where available.
That creates a more connected process before and after the campaign: clearer planning before commitment and clearer delivery visibility after launch.
Five Markets, Different Campaign Opportunities
Each of the five strategic markets represents a different planning environment.
Arizona includes major opportunities around Phoenix, Scottsdale, Mesa and Tucson. Ohio connects several large metro markets including Cleveland, Columbus and Cincinnati. Pennsylvania combines Philadelphia, Pittsburgh and other regional markets. Tennessee includes Nashville, Memphis, Knoxville and Chattanooga, while Michigan includes Detroit, Grand Rapids, Lansing and Ann Arbor.
The value of the updated planning experience is that advertisers do not need to treat those markets as interchangeable.
Campaigns can be structured around the geography, audience movement, inventory availability and business objective that matter in each location.
For agencies, professional media buyers and serious advertisers, that makes it possible to move from a broad market idea toward a more defined media plan without starting the process with disconnected inventory lists and multiple vendor conversations.
A Broader BillboardMax Product Update
The five-state expansion is part of a larger product direction centered on planning transparency.
BillboardMax now combines market insights, map-based inventory, campaign quote building, media-plan projections, managed execution and post-launch tracking within one nationwide digital billboard planning experience.
The company summarizes that direction simply:
More screens. More markets. More planning confidence.
About BillboardMax
BillboardMax is a managed nationwide Digital Out-of-Home marketplace for planning, previewing, quote building, launching and tracking premium highway digital billboard campaigns across the United States.
The platform helps advertisers explore billboard inventory, review market context, build and adjust campaign quotes, evaluate pricing and reach, coordinate multiple vendors and move into managed campaign execution through one workflow.
BillboardMax provides access to more than 13,600 digital screens across all 50 states, with stronger density in major highway, commuter and urban markets.
Website: https://billboardmax.com