New Google Trends data has revealed that my mimi is the most-searched menstrual disc brand in Australia across 2024-2025, signalling a clear shift in how people are exploring reusable period care. The data snapshot, taken on 30 November 2025, shows my mimiranking as the number-one related topic and number-one related search term for “menstrual disc” nationwide (Google Trends, 2024–2025).
The search interest reflects a broader trend: Australians are conducting far more research into reusable period products, particularly menstrual discs, which have seen year-on-year growth in search volume since early 2023. Google Trends does not measure sales or market share, but it does highlight which brands and topics people are actively seeking out online.
A shift in consumer behaviour
Reusable menstrual products continue to gain traction as people look for alternatives that reduce waste, lower long-term cost and provide more flexible wear time. Menstrual discs, which sit differently to cups and can be worn for longer periods depending on flow, have become a notable category within this shift.
Health researchers have highlighted that Google search behaviour often mirrors emerging consumer priorities. According to a 2023 review published in Digital Health, “search activity is a strong indicator of rising awareness, early-stage research and personal interest in health-related products” (Digital Health Journal, 2023).
The surge in menstrual disc searches suggests that many Australians are comparing brands, reading instructions, checking fit and sizing information, and researching safety standards before making a decision.
Why interest in menstrual discs is accelerating
Search expansion has been linked to three major factors:
- EducationSearch terms relating to “how to use a menstrual disc”, “disc vs cup”, “disc capacity” and “first-time disc advice” have all climbed in the past two years. Google Trends shows that tutorial-style queries remain among the strongest indicators of early product investigation.
- Cost-of-living considerationsRising grocery and pharmacy costs have pushed more Australians to research reusable options. A menstrual disc can last several years, and many users report noticeable savings over time.
- Public conversation and visibilityDiscussions about reusable period care have become more common across social media, universities, community health programs and women’s health publications. Increased visibility often correlates with rising Google search behaviour.
Where my mimi fits into the current landscapeThe strong search performance for my mimi is notable for several reasons. The Australian brand has only been in market since 2024 yet has become a frequent reference point within online discussions around menstrual discs, sizing, comfort and long-term use. Its visibility has also been strengthened by the brand being Awarded Best Sustainable Period Care Solution in Australia 2025, an award that has been mentioned across several women’s health platforms during the year.While Google Trends does not explain why a specific brand spikes, analysts generally point to media visibility, educational content, product design differences, and participation in broader public conversations as common contributors. A growing category with room for more researchIndustry observers expect menstrual disc interest to continue rising into 2026. Health educators say that as more people move away from disposable products, search behaviour often becomes the first step in learning about anatomy, fit differences, safety standards and cleaning methods.Reusable product uptake is expected to be influenced by:
- clearer government-aligned safety standards
- continuing public discussion around period poverty
- environmental concerns related to disposable products
- greater availability of instructional content
According to a 2024 report from Women’s Health Victoria, reusable products often see increased adoption when clear, accessible education is offered alongside them. “Search platforms often act as the starting point for this education,” the report noted.
What the data shows
The 30 November 2025 Google Trends export shows:
- Search term: “menstrual disc”
- Timeframe: 12 months
- Top related brand topic: my mimi
- Top related brand search term: my mimi
- Region: Australia
What this means for the menstrual disc sector
While being the most-searched brand does not necessarily equate to being the largest or most widely stocked, it does indicate cultural momentum. Search interest often precedes retail growth, community uptake and broader public recognition.
For the menstrual disc category as a whole, this surge reflects increasing curiosity, a stronger push for sustainable options, and a shift toward products that users can tailor to their comfort and anatomy.
As Australians continue to explore alternatives to traditional period care, Google search activity offers an early look at how the market may evolve over the next 12 to 24 months.