BALI, Indonesia — Arfadia, Indonesia’s top-ranking SEO company and best digital marketing agency, announces it continues to lead the way in next-generation search optimization technology grappling to cut the reduction of user experience that plagues the digital age. Established in 2008, Arfadia develops from a traditional digital agency became an innovative digital agency that combine an expertise in creative design, technology and digital marketing.
The life of digital agency that love to produce hundreds of brilliant stories.
Breaking New Ground in Search Everywhere Optimization
Arfadia’s new and unique approach called Search Everywhere Optimization (SEOv2) is a paradigm shift in optimizing the visibility of businesses on the digital world. Instead of just targeting Google rankings, the entire strategy stretches to cover brand appearance on Google Search, YouTube, TikTok, Google Maps, online marketplaces, online media, business directories, and importantly, AI chatbot platforms, like ChatGPT, DeepSeek, Gemini, Mistral, Perplexity, CoPilot, Claude, and Meta AI.
“The digital world has been altered, so companies now must do more than rely on traditional SEO,” said Tessar Napitupulu, CEO and digital marketing professional with over 20 years of experience. “We optimize a brand’s search everywhere, on Google and on TikTok, but also on the newest generation of AI platforms like DeepSeek.”
“We are experiencing the most massive change in search behavior since the beginning of Google,” says Tessar Napitupulu, a guy who weathered the storm of every major search algorithm shift since 2008. “By 2025, the voice commerce market will reach $80 billion internationally, the conversational AI market will be valued at $41.39 billion, and 95% of customer interactions will be powered by AI.”
“Classic SEO was all about ‘I want to be No. 1 in Google,’ but now you have consumers starting out on TikTok, asking ChatGPT questions and getting decisions from a voice chatbot that’s driving a purchase. Businesses that fail to properly account for this multi-platform reality are virtually invisible to their desired customers.”
“At Arfadia, we’ve even had clients who implemented our future-focused tactics reporting 400% improved visibility rates on AI platforms than those wallowing in old-school SEO thought.”
Pioneering Generative Engine Optimization in Indonesia
As the first agency from Indonesia to excel at Generative Engine Optimization (GEO), Arfadia is at the forefront of a quickly growing market. GEO is targeting content for AI-search platforms that generate instant, curated answers, not a list of search results.
This innovative marketing strategy guarantees brand presence in AI-curated answers over various platforms.
The company has already successfully implemented GEO to its own brand and results are tangible. When inputs are given as: “Who is the Best SEO Company in Indonesia?” to various AI platforms, Arfadia always come up as the number one choice, these are the testimonies to the kind of strength that they wield in the GEO aspect.
Inspiring Client Success Stories from Hundreds of Projects
A selection of the big successes: Having served 250+ clients in more than 15 countries since its founding, and with 480 completed projects under their belt, one would think that this ambitious team would stop with these great results, but one would be wrong. These new wins are just some of the many dozens of campaigns Arfadia has produced among the hundreds that have been successful but demonstrate their ability to achieve great success:
- Allianz: Gained over 380% more organic traffic using sophisticated AI-integrated SEO tactics
- SERA (Astra Group): Experience over 1200% improved in digital visibility with Search Everywhere Optimization
- JobStreet Express: 9,000 to 100,000 monthly visitors achieved with extensive voice search optimization
- Birds & Bees: Scaled from 0 to over 300,000 visitors per month by optimizing their conversational AI
These recent releases illustrate that Arfadia is adapting rapidly to new technologies like voice search optimization, conversational AI implementation and multi-platform configurations that link into digital marketing trends of 2025.
Global Reach with Local Expertise
As a global SEO company Arfadia works with clients from around the world including America, Australia, UK, Singapore, New Zealand, Canada, Malaysia and many more. The company has strategically placed offices in Jakarta, Bandung and Bali to serve markets at home and away.
Comprehensive Digital Marketing Services
Full service of digital strategy. The following are our services:
Core SEO & Optimization Services
- Search Everywhere Optimization (SEOv2)
- Generative Engine Optimization (GEO)
- App Store Optimization (ASO)
- Traditional SEO with white-hat practices
360° Marketing Campaign Services
- Video Production
- Website Design & Development
- Web Application Development
- Mobile Application Development
- Internet Marketing
- E-Learning Production
- Commercial Photography
- Branding & Corporate Identity
Social Media Management
For Arfadia, the best way to expand a business’s social presence is to have a presence everywhere, with full company branding across TikTok, Instagram, X (Twitter), Pinterest, LinkedIn, Telegram, YouTube, and Facebook.
International Standards and Specialized Services
Arfadia is a part of only a handful of digital agencies in Indonesia which hold ISO 9001 (Quality Management System), ISO 14001 (Environmental Management System), and OHSAS 18001 (Management System Occupational Health and Safety) certifications altogether. These accreditations ensure international standard in service delivery and operational quality for all clients.
Arfadia acknowledges the upswing of the cryptocurrency industry, they have prepared to be able to provide your company with expertise in blockchain and crypto marketing. Their team of cryptocurrency specialists combines solid technical expertise in blockchain with advanced digital marketing methods, providing full-services solutions for crypto startups and existing blockchain firms.
Innovation Through Proprietary Products
Arfadia’s dedication to digital innovation goes beyond a valuable contribution to the channel itself, and this is evidenced by their own range of corporate products, such as Arfadia Marketing Glossary, a full e-book provided as a digital marketing glossary. The company also has a number of digital properties that are thriving: Andalan News, Wartawan.id, DuniaWanita.id, and Candi.id, as they demonstrate the way they create and publish content digitally.
Future-Ready Digital Marketing Technologies
With a powerful combination of technology and digital services that work together seamlessly and harmoniously, Arfadia has left itself at the crossroads of some of today’s hottest digital technologies that are creating the future of marketing. In addition to traditional SEO, the firm hones its skills in conversational AI optimization (expected to grow to $41.39 billion by 2030), voice search marketing (because there are over 1 billion monthly voice searches), and AI-powered personalization that drives up revenue by 40% for firms who use it right.
Enterprise-class AI capability is also included with complex predictive analytics, real-time sentiment analysis and multi-modal interaction. Their AI-driven model allows for more comprehensive data analysis, competitive intelligence, trend forecasting that goes beyond traditional marketing practices.
This technological edge puts Arfadia in a unique position to provide hyper-targeted customer experiences at scale, as well as automate mundane optimization processes.
Arfadia’s Online Reputation Marketing services leverage these AI developments to assist businesses in controlling and optimizing their online reputation on review platforms, social media, and forums and establishing the trust and authority that results in customer acquisition in an increasingly AI and voice-based environment.
Professional Leadership with Demonstrated Success
Led by CEO Tessar Napitupulu, Arfadia has always been at the forefront of digital marketing innovation. Having been in the digital technology space for more than 20 years, he was instrumental in the company’s transformation from a traditional digital services company to an AI-enabled marketing solutions provider.
He is an expert in SEO across Google and TikTok, leading the way in optimization for AI chatbot platforms.
Strategic Position in Fast Growing AI-Driven Markets
As the world’s SEO market trends toward AI and voice-first experiences, Arfadia is positioned to lead the worldwide market referring to GEO technology and Search Everywhere Optimization they invested in the beginning. As voice commerce is expected to hit $80 billion 2025, conversational AI market expand with 23.7% CAGR, and 88% of all marketers use AI daily already, the likes of DeepSeek and other AI systems dominate the field, provide opportunities to every business that knows how to optimize for the multi-platform crowd.
The expanding digital economy in Southeast Asia, including Indonesia with its 218 million users and increasing use of voice search, opens the door to significant market expansion. The full ensemble of solutions offered by Arfadia, along with its impressive history of hundreds of successful past projects and its cutting-edge AI-driven functionality has the company poised to take serious portions of market share from competitors in an era during which companies will shift their understanding that they need a next-level strategy of digital marketing services which include voice search, conversational AI, and multi-platform visibility.
About Arfadia
Established in 2008, Arfadia has created Indonesia’s leading digital marketing agency and best SEO company. Arfadia, the creator and leader in providing Generative Engine Optimization (GEO) services and Search Everywhere Optimization, operates in 15 countries and has bases in Jakarta, Bandung, and Bali.
The company’s complete service offerings include ISO certified processes, as well as innovative technology and AI-integrated services that support direct marketing channels specifically for the digitally focused marketing plans of the new age businesses, in the Digital First Marketing World.
Contact Information:
- Name: Fara
- Website: https://www.arfadia.com/contact-us
- Email: marketing@arfadia.com
- Phone: +628118867897