Dek: A five‑minute upload‑refresh‑download workflow aimed at performance marketers and media buyers.
SHERIDAN, Wyo. — Sep 04, 2025 –
In performance marketing, even the best‑performing ad creatives burn out quickly. Frequency rises, click‑through rates fall and delivery stalls as platforms learn a video or image too well. AdRefresh offers a pragmatic middle path between doing nothing and rebuilding from scratch: a short, standardized workflow that keeps the story intact while making each new upload look fresh to delivery systems.
The startup creates small, largely imperceptible tweaks into a single process for media teams. Tools include an “AI Mesh” that introduces subtle per‑frame patterns, light color correction, adjustments to speed or frame rate, trimming intros and outros, and metadata edits (from removal to adding iPhone‑style tags). The pitch isn’t a magic trick; it’s a way to systematize variant production so proven ads can keep delivering without jarring the viewer or changing the message.
“Performance teams shouldn’t have to rebuild a winning creative just to restore delivery,” says Dmytro Timchenko, owner of TDY Group LLC, the company behind AdRefresh. “Our goal is a quick, controlled refresh that brings results back without compromising quality.”
One early user—a U.S. DTC e‑commerce brand—reports $300,000 in incremental revenue over 30 days after applying the workflow to a fatigued Google Ads video. The team combined AI Mesh with light color correction, a modest speed‑up and trimming, plus metadata cleanup. According to their analytics, CTR rose 38% and CPA fell 24% versus their baseline period. Figures are self‑reported by the customer; performance varies by creative, budget and auction dynamics.
AdRefresh emphasizes that, by default, it does not use customer uploads or outputs to train or fine‑tune models. Human access is limited to support requests, security needs or legal obligations, the company says. The tool is intended to produce variants—not to generate synthetic talent or rewrite scripts.
The value proposition, if it holds at scale, is time saved. Re‑editing from the timeline can mean days of creative work and approvals are saved, reshoots are completely avoided. A standard refresh that reliably buys more runway for proven ads could let marketers push new concepts while keeping existing winners in market a bit longer.
Competition in this corner of ad‑tech is intensifying as platforms tighten policies and advertisers seek ways to maintain delivery without resorting to heavy edits. AdRefresh’s point of differentiation is restraint: edits that are small enough not to jar the audience yet sufficient to reduce look‑alike fatigue in delivery systems.
Timchenko says the team is focused on speed and reliability for batch processing, along with clearer guardrails for larger users. Longer‑term, AdRefresh is exploring collaboration features so media buyers and editors can standardize “refresh recipes” across accounts.
“Creative fatigue is a constant,” Timchenko says. “We’re trying to give marketers a fast, responsible way to fight it—without breaking what already works.”
Editor’s notes: Customer metrics cited above are self‑reported. If the author is affiliated with AdRefresh or TDY Group LLC, a conflict‑of‑interest disclosure should be added per the publication’s standards.
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