Lodz, Poland — Founded in 2010 by Rafal Cyranski, FunkyMEDIA is a Lodz-based SEO agency focused on helping companies grow visibility not only in traditional Google results, but also in AI-driven search experiences and chatbot answers.
As search behavior shifts toward conversational prompts and AI summaries, FunkyMEDIA promotes an AI-first approach: building websites and brand footprints so that AI systems can correctly understand, cite, and recommend a company—making the business truly AI-ready.
What “AI-Ready” Means in Practice
FunkyMEDIA’s AI-first work combines classic SEO with content and entity/brand authority signals so that a company is clear to both humans and language models:
- Clear positioning: who the brand serves, what it solves, and where (especially in local markets)
- LLM-friendly content: service pages and FAQs written in the same language people use when asking AI tools
- Consistency across the web: matching names, services, and location signals so AI sees one coherent entity
- Measurable “AI visibility”: repeatable prompt testing (e.g., “recommend a lawyer in Lodz for divorce”) to track how often a brand appears in AI answers
Core Method: Brand Mentions as a “Master Technique”
A central pillar of FunkyMEDIA’s system is brand mentions: high-quality, context-rich references to a brand across relevant sources (local and industry portals, communities, directories, expert articles).
The goal is not “volume,” but credible presence and consistency—signals that help both users and AI systems confirm that a brand is real, recognized, and worth considering.
Case Example: 6-Month Brand Mentions Campaign for a Law Firm in Lodz
In a published case study, FunkyMEDIA worked with a Lodz-based law firm that had a strong offline reputation but limited inbound clients from online channels.
The strategy combined local SEO, expanded service content, and a structured brand mentions program—along with ongoing testing of visibility in ChatGPT-style answers.
Results After 6 Months
- Organic traffic increased from 150–200 to 350–450 users/month
- Non-branded traffic share rose from 20–30% to 50–55%
- AI visibility (prompt tests): the firm began appearing in ~30–40% of answers for key queries (family law and business services)
- Inbound leads from online channels (phone, form, email) grew by approximately 40–50%
The case highlights a key principle: FunkyMEDIA does not “insert” brands into AI tools, but shows how SEO plus consistent brand presence (mentions) can materially increase the likelihood that a firm is included in AI recommendations.
FAQ
What is AI-first SEO?
An approach that optimizes not only for rankings, but also for how AI systems interpret and summarize information—so your brand is accurately understood and more likely to be referenced in AI answers.
Can an agency “get you into ChatGPT”?
Not directly. The case study shows that strengthening a brand’s web presence (content plus brand mentions) can increase how often it appears in AI responses, but it’s not a paid placement or guaranteed insertion.
What are brand mentions—are they the same as link building?
They overlap sometimes, but brand mentions focus on contextual references to a brand (with or without links) that build recognition, trust, and consistency across the web.
How do you measure “AI visibility”?
By running a consistent set of prompts every few months and tracking whether (and how) a brand appears in answers—especially for high-intent local queries.
How long does it take to see results?
In the law-firm example, strong early gains were reported within six months, with measurable improvements in both traffic composition and lead volume.
Media Contact
Company Name: FunkyMEDIA
Contact Person: Support Team
Email: biuro@funkymedia.pl
Phone: +48 518 545 599
Country: Poland
Website: http://www.funkymedia.pl