As Korea’s only AIEO platform, ChainShift is driving the global transition from traditional SEO toward the next era of AI-driven digital exposure.
As AI-based search ecosystems such as ChatGPT, Gemini, and Perplexity redefine how consumers explore, compare, and purchase products, conventional SEO methods are rapidly losing ground. In this transformed landscape, Answer & Generative Engine Optimization (AIEO) has become a vital discipline—where a brand’s appearance within AI-generated responses now serves as the key indicator of marketing success.
ChainShift, a Seoul-headquartered SaaS startup established in 2025, is taking the lead in this transformation. The company has built an innovative platform that allows enterprises to monitor and optimize how their brands surface across generative AI results, spanning product suggestions, reviews, and conversational commerce experiences. “Just as SEO once defined the web age, AIEO is setting the foundation for the AI age,” said Amy Han, CEO and co-founder of ChainShift.
Historically, Search Engine Optimization (SEO) relied on keywords, backlinks, and algorithmic ranking signals to enhance visibility. With the rise of generative AI, this has evolved into AIEO—also known as AEO or GEO—covering both AI answer generation and AI-native shopping interactions. Global tech giants are already adapting to this evolution: Google has introduced its AI Shopping Agent Protocol (AP2), while OpenAI has released its Assistant Commerce Protocol (ACP), underscoring a clear pivot toward conversational retail.
For today’s consumers, AI has become more than a search tool—it’s a trusted guide in decision-making. Instead of browsing multiple e-commerce platforms, people increasingly depend on AI-generated content for product comparisons and recommendations. For brands, the implication is straightforward: if your brand is not represented accurately and authoritatively within AI responses, it is effectively excluded from the consumer dialogue.
To address this, ChainShift’s platform offers an unprecedented solution. By deploying large-scale AI agents that emulate human search and shopping behavior, it reveals how frequently and in what contexts a brand is referenced in generative outputs. Unlike SEO systems that rely on keyword rankings or API data, ChainShift analyzes the true generative layer—the text, threads, and conversations produced directly by AI systems.
With comprehensive citation analytics, competitive benchmarking, and AI-optimized content recommendations, ChainShift empowers marketing teams to build stronger authority and trust in AI-driven visibility networks. While other Korean firms provide human-led AIEO consulting services, ChainShift stands alone as the nation’s only scalable, automated, and real-time AIEO platform. Supported by Antler Korea Cohort 6 and officially recognized as a venture company by the Korean government, it already collaborates with major brands across beauty, consumer goods, and electronics, alongside a global consulting partner.
The company has recently concluded its first overseas proof-of-concept (PoC) project in the United Kingdom, analyzing how generative systems reference local enterprises across industries. With upcoming expansions into the Asia-Pacific and U.S. markets, ChainShift is positioning itself as a strategic pillar of brand visibility in the AI economy. “Whether someone is searching, comparing, or shopping—AI has become an inseparable part of that journey,” Han added. “Our mission is to ensure brands are not only part of the conversation but recognized as trusted authorities within it.”
Company: ChainShift Co., Ltd.
Contact: Daniel
Email: daniel@chainshift.co
Site: www.chainshift.co
Country: South Korea