Los Angeles, CA / Paris, France — At just 28 years old, Alexandra Younan is emerging as a formidable force in global branding and premium luxury goods. As Director of Sales & Branding at Younan Company, Alexandra is driving explosive growth for the firm’s most cherished acquisition—El Septimo Cigars—while helping to redefine what it means to uphold a family legacy in the modern marketplace.
A Rising Star with Uncommon Credentials
Born into the storied legacy of the Younan family, Alexandra is the only daughter among four brothers. An Assyrian American Christian, she has equally Assyrian resilience and international ambition. She graduated from Chapman University, earning a degree in Business Administration complemented by dual minors in Law and Marketing Analytics—a blend that uniquely positions her at the intersection of strategic thinking, regulatory insight, and data-driven marketing.
Fluent in Assyrian, French, and English, Alexandra moves seamlessly between cultures, a skill that continues to fuel her success as she expands Younan Company’s global reach.
Stepping in at the Turning Point
Alexandra joined Younan Company at a pivotal moment—during its acquisition of El Septimo Cigars, the luxury cigar brand synonymous with elegance, craftsmanship, and exclusivity. From the outset, she embraced the challenge of expanding the brand’s global footprint.
Under her leadership, El Septimo has achieved:
- Rapid expansion into international markets, securing distribution in new territories across Europe, Asia, Africa and the Americas.
- Enhanced retail presence in major U.S. accounts, positioning the brand in landmark luxury hotels, premium tobacconists, and selected high-end lifestyle chains.
- Innovative branding strategies fusing heritage and modern luxury to attract both traditional cigar aficionados and emerging consumers drawn to story, quality, and prestige.
A Legacy in the Physical and Symbolic
More than mere titles underscore Alexandra’s role in the family enterprise. Her father, entrepreneur Zaya Younan, recently immortalized her presence in the company’s heritage by naming one of the group’s five-star castle hotels in the south of France the Alexandra Palace Hotel. This gesture is more than symbolic—it reflects the trust, inspiration, and forward motion Alexandra brings to the company’s vision for the future.
Shaping the Future of Premium Luxury
With her blend of youthful energy, cross-cultural fluency, and business discipline, Alexandra is not simply preserving the legacy of El Septimo Cigars and Younan Company—she’s transforming it. Whether negotiating international supply chains, crafting marketing campaigns that resonate across cultures, or forging high-value relationships in new markets, Alexandra’s impact is both measurable and mission-driven.
As Younan Company continues to expand its luxury footprint, Alexandra Younan stands at the helm—guiding sales strategy, brand identity, and global presence with clarity, courage, and conviction.
About Younan Company & El Septimo Cigars
Younan Company is a family-owned luxury lifestyle business, spanning hospitality, real estate, and premium goods. El Septimo Cigars, an integral part of the company’s portfolio, is renowned for its blend of traditional cigar craftsmanship and modern aesthetics, catering to discerning customers worldwide who value quality, heritage, and elegance.
CONTACT:
Alexandra Younan
El Septimo Geneva
8187039600
AYounan@younancompany.com