Modern digital tasks require more than just a proxy—they need tools with precise geo- and ISP-level targeting. Traffic arbitrage, marketing, ad testing, SEO, and e-commerce all depend heavily on localized data. Checking product prices in specific cities, running highly targeted ad campaigns, or conducting A/B tests is impossible without regional and provider-level detail.
Being able to select both city and ISP allows businesses to simulate real user behavior, lowers the risk of bans, and makes account management more reliable. As restrictions tighten, such proxies are becoming the standard for agencies and enterprises. One notable provider is Gonzo Proxy, offering more than 20 million residential IPs with flexible geo and ISP selection.
This article will explore why city and ISP targeting is so important, what criteria matter when choosing a provider, and present the ranking of reliable solutions in 2025.
Why City & ISP Selection Matters in Proxies
When businesses run digital advertising or SEO campaigns, accuracy is everything. A typical proxy that only provides “country-level” access doesn’t reflect the real picture. For example, a user in Moscow sees very different search results or product prices compared to a buyer in Yekaterinburg. Without city-level options, such differences remain hidden.
ISP-level targeting takes this realism even further. Social networks and ad platforms have long been able to distinguish datacenter traffic from real local users. If a request comes from an IP owned by a genuine local ISP, the chance of verification or bans drops dramatically. According to a 2024 study by MarketingProfs, using clean residential IPs from local ISPs reduces the rate of ad account bans by nearly 40%.
Practical use cases are diverse:
- E-commerce stores check product availability and prices regionally.
- SEO professionals analyze search results in specific cities and adjust content for local keywords.
- Affiliate marketers run A/B tests in narrow geos.
All of this makes city and ISP selection a must-have for serious work in 2025.
Key Criteria for Choosing a Proxy Service
To get real value from proxies with city and ISP targeting, you need to consider more than just price. Critical parameters include:
- City & ISP selection. The deeper the granularity, the more accurately ads and local data can be tested. For example, in some regions, price differences may reach 15–20%, invisible without local IPs.
- Number & cleanliness of IPs. A large pool isn’t enough; IPs must have clean histories—never used for spam or mass registrations. A 2023 Data Center Map study showed that services with clean residential IPs face 60% fewer social media bans.
- Speed & stability. Even small delays matter in digital workflows. Latency above 300–400 ms causes scraping and bulk uploads to fail. Uptime should remain above 99%.
- API & rotation. Modern services offer ready-to-use libraries and automated rotation. This is crucial for arbitrage and analytics, as manual IP switching slows workflows and increases risks.
- Support & compliance. 24/7 Telegram or live chat support is now the norm. Also check GDPR/CCPA compliance—often a requirement for global businesses.
Top Proxy Services with City & ISP Targeting in 2025
GonzoProxy
GonzoProxy is a next-generation service with over 20 million residential IPs. Users can choose not only the country but also specific cities or even ISPs, making targeting as precise as possible. It supports sticky sessions and automatic rotation, operates under ISO/IEC 27001:2017 standards, and complies with GDPR/CCPA. Thanks to its clean IP pool, GonzoProxy is especially valued by affiliate marketers and SEO professionals who need local SERP checks and stable ad campaigns.
Oxylabs
Oxylabs provides more than 100 million IPs worldwide and offers one of the most advanced geotargeting tools on the market. The ability to choose both city and ISP allows businesses to test prices and ads in highly specific market segments. The service is designed for enterprise clients, with speeds up to 1 Gbps and 99.95% uptime.
Pros: exceptional targeting depth, enterprise-grade stability.
Cons: very expensive—best suited for large corporations.
Smartproxy
Smartproxy grants access to 55+ million residential IPs with flexible city and ISP targeting. Its intuitive dashboard makes it easy for even beginners to set up campaigns quickly. The service is well-suited for SEO tasks, monitoring local SERPs, and e-commerce projects.
Pros: user-friendly interface, good balance of price and features.
Cons: limited IP availability in certain cities; SOCKS5 not included in basic plans.
Bright Data (formerly Luminati)
Bright Data is considered one of the most advanced proxy services in the industry, with a network of over 70 million IPs and full support for provider-level targeting. It’s a go-to choice for agencies managing global ad campaigns and content checks.
Pros: patented anti-bot bypass tools, 99.99% uptime, extreme targeting precision.
Cons: very high cost, complex setup—more suitable for advanced teams than beginners.
IPRoyal
IPRoyal is a younger provider with around 10 million IPs and a strong focus on transparency: the company openly discloses its IP sources. City and ISP selection are supported, making it useful for A/B testing and local market analysis.
Pros: honest pricing, static IP options, 24/7 support.
Cons: smaller IP pool compared to market giants, simpler API.
How to Choose the Best Proxy Service for Business
Digital tasks vary greatly, so there’s no one-size-fits-all solution.
- For affiliate marketing & advertising. Flexible rotation and clean IP histories are key. They minimize the risk of bans and make scaling faster.
- For SEO & analytics. The ability to check search results in specific cities is essential. Without city-level targeting, it’s impossible to properly evaluate site rankings or test local keywords.
- For e-commerce. Sticky sessions and precise geo- and ISP targeting are crucial. They allow online stores to check product availability and prices across regions, helping build effective sales strategies.
GonzoProxy’s flexible pricing model makes it possible to tailor solutions for every scenario—from small-scale tests to enterprise-level workloads.
Conclusion
In 2025, city and ISP targeting has become a defining requirement for proxy services. This functionality gives businesses access to real-world local market data, lowers the risk of bans, and boosts campaign efficiency.
The ranking above highlights the strengths of leading providers, but the key factors remain IP quality and alignment with a company’s specific goals. Among the reviewed solutions, GonzoProxy stands out—offering wide geo options, stable connections, and a high level of reliability.