SINGAPORE — In a business climate where agility and cost-efficiency often determine success, Singapore-based Execierge is making waves by pairing women empowerment with innovation in corporate support services.
The company operates on a fractional Executive Assistant (EA) model, giving startups and small- to medium-sized enterprises (SMEs) access to highly experienced, corporate-grade executive assistants — traditionally a resource only large multinational corporations could afford.
What sets Execierge apart is not just its service model, but its workforce. Women make up more than 95% of the company, many of whom bring years of high-level corporate experience to the table. For these professionals, Execierge provides an opportunity to re-enter or remain in the workforce with flexibility, while clients gain access to seasoned expertise at a fraction of the cost of a full-time hire.
“Execierge isn’t just about outsourcing admin support — it’s about creating an ecosystem where women with significant professional backgrounds can thrive, while SMEs get the talent they need to grow,” said Eugene Lu, CEO of Execierge.
Bridging Two Needs
The company’s model directly addresses two pressing needs:
- SMEs often lack resources to hire full-time executive assistants but require professional support to keep operations running smoothly.
- Skilled women professionals seek flexible, meaningful careers that allow them to balance personal and professional commitments.
Execierge’s fractional EA model solves both challenges by matching businesses with experienced assistants who can step in on a part-time or shared-service basis.
Interview with Eugene Lu, CEO of Execierge
Q: What inspired the creation of Execierge?
Lu: We saw two gaps in the market. On one side, small businesses were struggling to manage administrative loads without the budget for full-time executive assistants. On the other, we saw many women — highly skilled, with years of corporate experience — leaving the workforce because the traditional career path wasn’t flexible enough. Execierge was built to bridge that divide.
Q: How does Execierge support women empowerment?
Lu: Women empowerment is not just a tagline for us. We are empowering incredibly talented women by providing a platform where their years of experience are valued and leveraged. Simultaneously, it gives our clients access to top-tier talent, and it gives our team members meaningful careers without having to sacrifice other priorities. Everyone wins.
Q: What’s the impact on small businesses?
Lu: The benefit is direct and immense. Our associates aren’t just assistants; they are seasoned secretaries with an average of over 15 years of experience. They’ve navigated corporate complexities, managed high-stakes projects, and supported C-suite executives.
When a solo entrepreneur or a small team gets access to that caliber of talent, even for just 10 hours a week, it’s transformative. They get more than task completion; they get a partner who can anticipate needs and solve problems before they become roadblocks.
For SMEs, access to seasoned executive support levels the playing field. They can now afford the same quality of professional assistance that larger corporations take for granted. This allows them to focus on growth, strategy, and customer engagement, while knowing the administrative backbone is strong.
Empowering an Ecosystem
The dual impact of Execierge’s model has drawn attention from both business leaders and women’s advocacy groups. By creating opportunities for women professionals while giving SMEs tools to scale effectively, Execierge contributes to a healthier, more inclusive business ecosystem.
“Women empowerment, at its core, is about creating access and opportunity,” Lu said. “When you give talented women meaningful work and businesses the support they need, the whole economy benefits.”