Wuhu, China, June 3rd, 2025 – JETOUR, renowned for its innovative “Travel +” automotive solutions held the lite off-road T1 launch event at the Pyramid of Khufu in Egypt. The event was attended by Egypt’s Minister of Commerce, Minister of the Chinese Embassy in Egypt, Deputy President of the Egyptian Chinese Friendship Association (ECFA), and other distinguished guests. Egyptian superstar Tamer Hosny also made a special appearance. Drawing over a thousand attendees, JETOUR hosted an official signing ceremony with Africa’s legendary football club, Al Ahly, naming JETOUR as the club’s top sponsor.
This marked JETOUR’s glorious return to Egypt with another blockbuster product, following its brand event held at the Pyramid in 2023. The launch not only introduced Egyptian consumers to a new product with rugged aesthetic design, advanced technology, and comfortable experiences but also deeply integrated JETOUR’s “Travel +” culture with top African sports IPs. Through sports marketing, it built a brand communication bridge that transcended cultural boundaries.
Deepening the Egyptian Market: Localization Strategy Drives a Win-Win Ecosystem
As one of the fastest-growing auto brands in recent years, JETOUR achieved a global cumulative sales volume of over 1.7 million units in six years. In 2024, its annual sales exceeded 560,000 units, with a year-on-year growth rate of over 80%, creating the “JETOUR Speed” that amazed the industry.
Mr. Dai Lihong, President of JETOUR Auto, said: “During our global development, JETOUR received many travel stories from users worldwide. We were committed to developing world-class products with world-class technology to serve our customers. Our goal was to make the world fall in love with JETOUR!”
The launch of the T1 in Egypt marked another strategic milestone for JETOUR, following its recent breakthroughs in the Middle East and Central and South America. As a comprehensive embodiment of JETOUR’s latest technology, the T1’s design combined the ruggedness of boxy forms with the elegance of traditional SUVs. This series design was honored with the German Red Dot Award—often regarded as the “Oscar of the Design.” The T1 offered the best horizontal space in its class, paired with the TOUR OS 2.0 operating system powered by the Qualcomm Snapdragon 8155 chips, delivering an excellent driving experience every time. It adopted a steel cage body structure, utilizing over 85% high-strength steel, ensuring safety for every user.
Previously, the JETOUR X70 PLUS, X90 PLUS, and DASHING all achieved impressive sales performance in Egypt. With the launch of T1, JETOUR’s product lineup was further expanded, bringing new vitality to Egypt.
During the launch event, JETOUR also signed a T2/T1 KD agreement with Egypt KASRAWY Group. This not only meant that JETOUR brought new products exceeding expectations to Egypt but also demonstrated its development concept of “In Somewhere, For Somewhere.” By building local KD factories, implementing barter trade, and other measures, JETOUR established a solid presence in the Egyptian market, creating more employment opportunities and achieving mutual benefit and win-win results with the Egyptian automotive industry chain.
Empowered by Sports Marketing: Partnering with the most celebrated Club to Expand Brand Value
Football was the most popular sport in Egypt, with more than half of the nation’s population being football fans. Meanwhile, the passionate and enterprising spirit represented by football highly aligned with JETOUR’s “Travel +” culture of fearless exploration. Therefore, JETOUR collaborated with Al Ahly Club to promote the “Travel +” culture in the football field.Al Ahly Club, founded in 1907, was one of the most successful football clubs in Africa and the Arab world. Honored as the “African Club of the Century,” Al Ahly Club had won a total of 153 trophies in various competitions. The club had long dominated domestic championships and won a record 12 African Champions League titles, with a global fan base exceeding 80 million.
In this collaboration, JETOUR, as a primary core sponsor, gained prominent exposure during the club’s home games and enjoyed various rights, including the portrait rights of players and vehicle displays at the stadium. Through the cross-industry integration of sports and the “Travel +” concept, JETOUR captivated consumers in Egypt with its rich brand culture, laying the foundation for the long-term success of its models in Egypt.
In Egypt, T1 embraced the new market and led the trend of lite off-road SUVs. The ambitious JETOUR continued to forge ahead fearlessly. Through technological output, cultural integration, and industrial collaboration, it achieved shared prosperity with the local market and embarked on a beautiful “Travel +” journey together with users!
About JETOUR
JETOUR was established in 2018, has consistently adhered to its ‘Travel+’ strategy. Since the first model launched, has accumulated over 1.7 million users and 50 million fans within 6 years, which is a true rising force in the automotive industry. Now, JETOUR has established over 2,000 sales and service outlets, covered 67 countries and regions.
About Al Ahly Club
Al-Ahly, Egyptian professional football (soccer) club based in Cairo. Al-Ahly is one of Africa’s most successful and best-supported football clubs. The team is nicknamed the “Red Devils” for its red jerseys. In December 2000 the Confédération Africaine de Football (CAF) awarded Al-Ahly the title of African Club of the Century.