Luxe By Everly, the UK’s exclusively titanium body jewellery brand, has announced an exciting new initiative: collaborating with a handpicked group of UK-based TikTok creators and influencers to spotlight their stylish, skin-safe piercing jewellery. The campaign is designed to raise awareness about the importance of quality materials in body jewellery and to highlight Luxe By Everly’s standout range – from minimalist belly bars to statement-making dangle designs.
Since its recent launch, Luxe By Everly has gained significant traction both online and within the body jewellery community for its bold commitment to quality, safety, and aesthetics. Now, with the support of trusted creators across fashion, lifestyle, and piercing-related content, the brand is bringing its message to an even wider audience.
A New Standard in Influencer Partnerships
Unlike traditional influencer marketing efforts, Luxe By Everly’s approach is rooted in education and authenticity. Each partnership focuses not only on showcasing the visual appeal of their jewellery, but also on educating viewers about why titanium is a superior – and often safer – alternative to common low-cost metals found in other jewellery.
“We’re not just looking for creators with a following. We’re partnering with people who genuinely care about what they wear, understand the risks of low-quality body jewellery, and want to share better options with their audiences,” says a Luxe By Everly spokesperson. “It’s about community, not just clicks.”
Why Titanium?
Luxe By Everly is proud to offer exclusively titanium body jewellery across its product lines. Titanium is highly regarded for its biocompatibility, corrosion resistance, and lack of nickel – making it one of the safest metals for piercings and sensitive skin.
Too often, mainstream body jewellery includes nickel-containing alloys or unregulated coatings that can cause irritation, allergic reactions, or tarnishing. Luxe By Everly is on a mission to change that – by using high quality titanium for all wearable parts and ensuring transparency around every design.
This campaign will help more people understand what goes into truly safe body jewellery and how they can upgrade from the often-overlooked risks of cheaper alternatives.
Real People, Real Style
Through a series of TikTok and Instagram collaborations, content creators will showcase Luxe By Everly’s bestselling dangle belly bars, as well as minimalist designs perfect for everyday
wear. Creators are encouraged to share their unboxing experiences, style inspiration, and personal stories about their own jewellery journeys – particularly if they’ve had issues with sensitivity in the past.
From Gen Z fashion influencers to piercing-positive content creators, the range of voices participating in the campaign reflects Luxe By Everly’s inclusive vision: body jewellery that works for everyone, regardless of gender, skin type, or personal style.
“This brand is about confidence, not conformity,” says their spokesperson. “We want our creators to tell their stories, wear the pieces how they like, and feel like themselves. It’s not about fitting a mould – it’s about feeling good in your own skin and jewellery.”
A Strategic Move in a Growing Market
As demand for hypoallergenic and quality-assured body jewellery grows, Luxe By Everly’s partnerships aim to bridge the gap between safety and style. Social media plays a key role in how consumers discover new products, and the brand’s recent TikTok success – gaining over 15,000 followers in just a few weeks – is proof of how powerful creator-driven content can be.
These new collaborations are not only expected to drive engagement and conversions but also to position Luxe By Everly as a trusted authority in the UK’s premium piercing jewellery space.
All influencers are carefully selected and provided with in-depth brand information to ensure accuracy when discussing the benefits of titanium body jewellery. Luxe By Everly also works closely with each creator to develop content that reflects their unique voice while remaining true to the brand’s values.
Looking Ahead
This creator partnership initiative is just the beginning of Luxe By Everly’s community-focused strategy. Plans are already underway to expand the program, including the launch of a dedicated creator portal, affiliate incentives, and a new referral scheme that rewards fans who spread the word.
“We’ve already seen how impactful it is when the right person shares our story,” adds the Luxe By Everly spokesperson. “We’re here to create lasting relationships – not just one-off promotions. Our creators are an extension of our brand, and we’re incredibly excited about what we’re building together.”
Press Contact:
Luxe By Everly PR Team
Email: press@luxebyeverly.com
Website: https://luxebyeverly.com
Instagram & TikTok: @LuxeByEverly