With a track record that spans more than two decades and includes leadership roles at brands like Adidas, TaylorMade, K-Swiss, and Oakley, bestselling author Bryan Smeltzer knows what it takes to build something that lasts. Now, the founder of global brand strategy firm LiquidMind Inc. is bringing that knowledge to the forefront in his newest book, The Visionary Leader: The Success Principles of the World’s Greatest Visionaries.
Scheduled for release on June 30th, 2025, The Visionary Leader offers a fresh look at leadership through the lens of history’s most enduring innovators and business minds. The book serves as a practical guide for modern executives, entrepreneurs, and creatives who want more than short-term wins—they want legacy.
Smeltzer’s new work builds on the success of his first book, The Visionary Brand, which explored how iconic companies sustain growth across decades. With The Visionary Leader, he turns the spotlight on the individuals driving those companies—unpacking the mindset, behaviors, and frameworks that have guided some of the world’s most influential leaders.
In addition to his books, Smeltzer also hosts The Visionary Chronicles, a top-ranked podcast that blends business strategy with insights on branding, product innovation, and executive leadership. The podcast has garnered listeners in over 60 countries and was recently recognized as a top 50 global marketing podcast by Feedspot.
When he’s not writing or speaking, Smeltzer is advising founders and C-suite leaders through LiquidMind, helping brands align their internal vision with external execution. The firm’s clients range from startups to global powerhouses—many of whom turn to Smeltzer when they need clarity, strategic positioning, or brand reinvention.
As business leaders continue to navigate uncertain markets, digital disruption, and evolving consumer behavior, The Visionary Leader arrives as a timely playbook for those looking to lead with long-term impact.
Bryan’s career continues to resonate with professionals seeking clarity and direction in a crowded and fast-moving business world. His work consistently emphasizes long-term thinking, brand discipline, and the power of visionary leadership to create lasting impact. Through his consulting firm, podcast, and now his latest book, he offers practical tools and perspectives for those looking to grow not just their business, but their legacy.