Ukraine — Oct 08 — International influencer and strategic PR expert Olha Volkonskaya shared her insights on brands’ work with opinion leaders and discussed her observations on the rules of collaboration and upcoming changes in influencer marketing.
Strengthening social media: its development enhances the influence of brands and their connection with opinion leaders. Ethical and socially responsible partnerships: consumers are increasingly concerned with the values and ethics of the brands they support. Celebrities are also becoming more selective about the products they endorse, seeking collaborations with brands that reflect their personal beliefs and societal values. This trend is likely to grow, with authenticity and social responsibility becoming key factors for successful partnerships. However, traditional celebrity endorsements still hold weight when there is a genuine connection between the celebrity’s personal brand and the brand’s mission. Notable examples include Selena Gomez’s Rare Beauty and Jennifer Aniston’s partnership with Vital Proteins. These collaborations have led to both commercial success and the positive enhancement of their personal brands, highlighting the importance of authenticity. Therefore, authenticity, sustainability, and flexibility will shape this sphere in the future.
The main rule is transparent communication between the brand representative and the influencer, including formal correspondence (not messages like “hey, let’s collab?” in direct messages), providing a clear plan, tasks, and a detailed discussion of all deadlines related to posts, reels, stories, legal cooperation agreements, and post-publication statistics from the blogger. It’s best to select influencers for collaboration not based on followers or a stylish page but on the level of engagement with their audience. Ideally, you should be subscribed for at least a week and actively observe the blogger before expecting them to bring their audience to you through a single post or a series of interactions with your product. Also, remember that any collaboration with any influencer does not guarantee a 100% return on investment or a rapid increase in interest in your product. Much also depends on the brand itself, how it manages its page, and its communication with new customers/followers. No matter how skillfully and creatively the influencer presents the product, if the brand’s page lacks information, prices (forget about “DM us for the price”), or prompt responses, no blogger will help sell more. Here, it’s up to the brand!
You can get answers to all your promotion questions during online consultations with influencer and PR manager Olha Volkonskaya.
Her experience with top global companies shows that the best advertising is the one that doesn’t look like advertising. Therefore, learning to collaborate with opinion leaders is essential for effectively promoting your product both online and offline. With her expertise, you will learn how to choose the right bloggers, write collaboration proposals, create measurable strategies, analyze effectiveness, and make adjustments to campaigns. Olha will share examples and secrets on how to make communication and interaction with influencers a win-win for everyone.
Media Details.
Company Name: Olha Volkonskaya
Contact Name: Olha Volkonskaya
Email: olhavolkonskaya@gmail.com
Country: Ukraine
Website: https://www.instagram.com/almostkatemoss